P001 → AirPods Pro 3 Launch


Launch content for AirPods Pro 3. I led production on the reveal film unveiled at Apple's "Awe Dropping" event in September 2025, and on a standalone retail edit on display in Apple Stores worldwide, built to precise in-store display specs.

Keynote reveal film (opening), Apple "Awe Dropping" event, September 2025


Role:
Lead Producer 
Campaign: AirPods Pro 3 Launch (Keynote Reveal + Global Retail) 
Studio: MakeMake
Client: Apple

Around the films, we delivered product stills for Apple's website and marketing, plus display animations and stills for official third-party retailer Best Buy. Every frame of the new product followed Apple's strict standards for rendering, lighting, and finish, across live action, CG, Flame, and editorial, all under tight security protocols.