Dustin Leer, Senior Creative Producer

Production Leadership for Complex, Global Campaigns

I design and lead production frameworks that enable ambitious creative work to ship — aligning teams, vendors, and stakeholders across complex pipelines and global delivery.


  1. Airbnb Experiences
  2. UoPX Tortoise and Hare
  3. Get an Airbnb
  4. Apple Genmoji
  5. Robinhood Dawn
  6. Meta Batman: Arkham Shadow
  7. Nike “My One Thing”
  8. Riot: Valorant Champions
  9. Samsung Awesome Unpacked

About Me 

Contact
dustinjleer@me.com
+1.603.315.5918
LinkedIn 

©2026 Wally Co. 

P004 → Apple Genmoji


I led the production of this 30-second (broadcast) and 45-second (digital) rollout ad in collaboration with Apple’s Creative team and Apple Intelligence product team, showcasing real-time, generative AI emojis. The campaign went global across digital and broadcast channels, highlighting how cutting-edge AI can seamlessly integrate with Apple’s iconic emoji brand.



Role: Senior Producer / Production Lead 
Campaign: Genmoji It (Global Digital + Broadcast) 
Studio: BUCK
Client: Apple
Agency: Direct to Consumer (D2C)

Our team meticulously rebuilt and custom-animated each Genmoji design, walking a tightrope between brand consistency and creative expression. The result was an animation that perfectly aligned with the recommended style guidelines while adding playful energy to the final spot.